by fleur de Jade, the brand of high-end costume jewelry, was created by the designer Arminé Poghosyan, in her workshop in Cannes, on the French Riviera.
Her first collection, launched in January 2017 in Cannes, was lauded as unique, bold and a mastery of natural materials.
This young Cannes designer, with a minimalist view and a bold and neat style, has built her world around jewelry. Her style intrigues and challenges…The goal is to feel a well-being by wearing her creations.
My path is inspired by details, interior design, images... My "sport chic" jewelry, a colourful, bold and wild look, yet very refined, is created from a mix of semi-precious stones, cultured pearls, natural leather of kangaroo and anti-allergy metal.
The jewelry, created by artisans, is asymetric, bold and with irregular forms and imperfections.
Voilà, the beauty of by fleur de Jade.
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"by fleur de Jade" obtained officially the right of use of the brand "CANNES" on its pouches
with the jury of the Palais des festivals and the City hall of Cannes.